So you want to learn how to write a marketing email. You probably also want this marketing email to be effective, right? Of course you do, but what do you mean by effective?. Effective is such a broad word, so lets define it a little better. Effective email marketing campaigns are designed for all devices on which users can read their emails desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important a quality known as" responsive design.
" In fact, 67 of emails today are read on either a smartphone or tablet. Emailmarketing copy can sound spammy when writers try to fit in too many keywords where they dont belong.
Know and write for your target market. The more you can find out about the people on your email list through market research, the better you can tailor the emailmarketing message to meet their needs and solve their problems. email marketing is hella tricky and im still learning alot about copywriting, permission and email marketing.
Although, most times i do find it difficult to hard sell a pitch. But on reading through your article i definitely see your point. Email marketing has risen to prominence as one of the most popular forms of marketing out there. In addition to being effective, its also personal and accessible for a wide variety of companies.
Getting to know your audience so you can write email marketing copy that meets their needs is a great way to boost conversions. Use what you know from web and social analytics and interactions with customers to build