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Sustainable (Green) Building. IJSTR is an open access quality publication of peer reviewed research paper green products and refereed international journals. IJSTR calls for research papers. This paper highlights the consumers perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers.
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S. Consumers passionate about green will remain small. Companies should acknowledge that environmental issues need serious attention and they can be a part of the solution. market and non market context. i. Consumers are buying green products. companies adopting green marketing. e. products that can be recycled or reused. Research Paper on Green Marketing Ameet Sao, M. B. A. (Assistant Professor) Shaheed Sukhdev College Of Business Studies (University Of Delhi) Abstract: Green marketing is a phenomenon which has developed particular important in the modern market.
Research Paper A Study on Evolution of Green Products and Green Marketing Mrs. B. Chitra, (M. Com. .MBA.
.M. Phil.PGDCA) Head of the Department, Department of Commerce (UADAY), PSG College of Arts& Science, Coimbatore641 014, Tamil Nadu, India. Contact No: 91. Biodegradable Products trash bags plates cutlery cups meet BPI (Biodegradable Products Institute) Compostable Standards EcoFriendly GREEN Products